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Instead, they show the carousel icon in the upper right hand corner. *Important Note: Carousel videos do not show the video icon like typical videos on Instagram. or create an experience around your brand, team, product, or service like Buzzfeed Tasty does with every video they share.Turn one video into multiple (shorter) video clips,.You might be familiar with carousel images, but did you know you can use video in the same way? In the click of a button, you can choose multiple videos and add them to one post. The minimum size requirement for carousel videos is 600 x 700. Instead of feed or Instagram live video that feels more structured, planned for and scheduled, Stories can be shared throughout the day, at any time, and in a variety of ways. Highlight seasonal offers like Target does on a regular basis.Īs I mentioned above, Stories are a great way to engage your audience in a whole new way.In-the-moment updates and just-for-fun peeks behind the scenes.Content that provides a better look into the personality of your brand.Content you don’t feel “worthy” of your feed.IG Stories has a ton of value for brands and businesses when delivering: While that hasn’t happened, Instagram Stories has definitely emerged the winner in ephemeral content. Instagram Stories was launched in 2016 and quickly dubbed a clone of Snapchat that would kill off the platform entirely! ?
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Videos must be in MP4 or MOV file format and have a minimum frame rate of 30 FPS (frames per second) and a minimum resolution of 720 pixels. If you upload longer videos, Instagram will cut the video up into Story clips automatically up to one minute long. The maximum length of a video is also 15 seconds.
IG Stories video minimum resolution is 600 x 1067. Video Length: each story up to 15 seconds.
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However, keep in mind that once you upload and choose one aspect ratio for your first carousel video, all others in the series will be cropped the same way! You can upload carousel videos in square, portrait or landscape (1:1, 4:5, 16:9).
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Let’s dive into the specifics of each below, as well as some tips on how to use each Instagram video dimension for your marketing goals!
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Want to grow your Instagram followers faster? Get this free checklist for 16 quick, easy wins you can immediately use to build an audience.īefore drilling down to the specific types of Instagram video and the purpose behind them, here are the overall sizes for any Instagram video: Plus, we’ve included handy tips on how to put each and every Instagram video dimension to their best uses with handy marketing tips, ideas, and examples! That’s why we’ve put together this complete guide, including an Infographic that you can pin and save for later! ? And with so many video options, it’s easy to do!īut keeping track of all the right Instagram video aspect ratios and dimensions can leave you scratching your head.
Are you using video on Instagram to communicate, connect, and engage with your audience? Wondering what are the best video sizes and Instagram video formats are for everything from Instagram Stories to IGTV?Īs video continues to increase in popularity, adding it to your core marketing strategy is critical.